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Social Media / soziale Medien

Index: Soziale Medien (Social Media)
Index


Soziale Medien Bücher und Materialien / Social Media Books and Material

Das Social Media Marketing Kit HubSpot
Kostenlos nach Registrierung als pdf erhältlich. Gute Einführung und Überblick zu Social Media, Social Media Marketing, Networking und Monitoring.

download










Customer Service, The Art of Listening and Engagement Through Social Media

Im Social Media Marketing gibt es sowohl neue Tools wie auch neue Philosophien, um auf Kunden zu hören und um Kunden zu beteiligen... beides mit dem Ziel Communities zu bilden, die eigene Marke zu promoten, Kundenbeziehungen aufzubauen und aus Kunden "Botschafter" zu machen.
- Participation is marketing.
- Intention is everything.
- Actions speak louder than word.

download





The Art and Science of Social Media and Community Relations

- The Art and Science of Social Media
- Time and Resources
- Metrics
- The Value of Social Networks
- The Art of Engaging
- Improving the Process

download (an online version is for free)


How to Write a Marketing Plan
1. Market Research
2. Product
3. Competition
4. Mission Statement
5. Marketing Strategies
6. Pricing, Positioning, Branding
7. Budget
8. Marketing Goals
9. Monitor Your Results

download (there's a free pdf version)








Social Media Marketing Beginner's Guide
- What is social media?
- Where to start?
- How can you create and convert all this activity with social media?
- Your Top Social Media Starter Resources

download (it's a free online resource)




5 New Studies Show Facebook a Marketing Powerhouse

Wenn Sie im Marketing arbeiten, sollte Social Media auf Ihrem Radar sein! Denn die Budgets wandern immer mehr auf die Social Media Plattformen - lernen Sie warum dies so ist!

download (it's a free online resource)


I eat Facebook for breakfast. And lunch. And dinner.
The Ultimate Guide to Facebook Marketing

Die "Facebook Marketing All-in-One for Dummies" Seite mit "allem", was man zu Facebook wissen muß!
-Gimme the big picture …
- Setting up your Facebook Account
- Facebook Privacy and Security
- Why Use Facebook for Business?
- Setting up your Facebook Page
- Getting People to Like Your Page
- Setting up a Welcome Page
- Facebook Groups
- Facebook Events
- Facebook Mobile with Places and Deals
- Adding Facebook Applications
- Big Companies on Facebook
- Small Companies on Facebook
- B-to-B Companies on Facebook
- Non-profits on Facebook
- How to Comment on and Tag other Pages as your Page
- Best Practices
- Advertising on Facebook
- Running a Contest on Facebook
- Selling on Facebook
- Facebook ROI
- Don't Stop There
- Are You Full yet?

download (it's a free online ressource